Public health efforts are increasingly undermined by the flurry of false information spreading across social media platforms and the wider web. During routine operations and emergencies, effective communication is critical to addressing public health issues in the face of misinformation.

Before understanding how to successfully communicate a mission, individuals and organizations must recognize the serious impact of this reality on the public health and healthcare industries. In this one-hour webinar, Scott Rivkees, Professor of the Practice of Health Services, Policy and Practice and Claire Wardle, co-founder and co-director of the Information Futures Lab will identify:

• The complex ways that misinformation spreads
• How public health leaders can adapt to connect with the public more effectively